Sitecore Personalization:
So, you must have probably used Sitecore Personalization using rules. You must have added some rules to your rendering to provide more personalized content to your visitor based on some conditions. When these conditions are met, the rules are triggered by the rule engine and the content is updated.
Sitecore Optimization – A/B Testing:
You must have setup Sitecore A/B testing or Multi Variate testing on your web page to get better insights on which content to be used so that it drives more value to your site. This helps content authors in creating the best content for your web page that has the best possibility of driving more values to your site on each user visit.
Sitecore Path Analyzer:
You must have used Sitecore Path Analyzer to know about the most efficient and least efficient paths that a visitor takes while accessing your site. You must have used to identify the path taken by the user from landing page to any of your product page. Once you the insights you can position the page in nth level of navigation accordingly.
Profile/Pattern Cards:
You must have created Profile Keys, Pattern Cards and Profile Cards to profile your visitor based on their online behavior and then assign them a profile/pattern and identify the best pattern match. You finally use this to get better customer insights and finally provide better customer experience.
All these are some of the Sitecore’s Marketing Application modules and some of use may have used them regularly. I always wondered how did they come up with the idea of these applications. We have seen the final product, I wanted to get some insights – tiny behind the screen peep. To understand them from raw requirement perspective. And did came across some interesting articles. Got the patent details pertaining to these modules owned by Sitecore. Sharing these info here hoping you find it interesting as me.
US Patent for Webpage comprising a rules engine Patent (Patent # 9,679,073 issued June 13, 2017) – https://patents.justia.com/patent/9679073 – Base for Sitecore Personalization using Rules.
US Patent for Method and a system for analysing impact of changes to content of a website Patent (Patent # 9,292,615 issued March 22, 2016) – https://patents.justia.com/patent/9292615 – Base for A/B Testing and et all
US Patent for Method and a system for analysing traffic on a website by means of path analysis Patent (Patent # 9,524,511 issued December 20, 2016) – https://patents.justia.com/patent/9524511 – Base for Sitecore Path Analyzer.
US Patent for Method and a system for managing a website using profile key patterns Patent (Patent # 9,003,015 issued April 7, 2015) – https://patents.justia.com/patent/9003015 – Base for Sitecore Profile Keys, Profile/Pattern Cards.
Other patents owned by Sitecore are available in the mentioned portal. Portal also shares information about other patents owned by Salesforce, Apple, Tesla etc
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